The German club said the partnership deal, signed in 2023 and set to run until 2028, would shift to focus on a youth academy. Bayern Munich has said it will end a sponsorship promoting tourism in Rwanda. Bayern on Friday announced its partnership with the African nation, initially signed in 2023 and set to run until 2028, would shift to focus on a youth academy. "The new arrangement transitions away from a commercial sponsorship to a dedicated partnership focusing on football development in Rwanda through the expansion of the FC Bayern Youth Academy in Kigali," Bayern CEO Jan-Christian Dreesen said in a statement. The statement did not expressly mention the underlying reasons for the shift. In February, Bayern fans held up a banner at a home game saying the deal "betrayed the values" of the club.
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Bayern Munich puts breaks on 'Visit Rwanda' sponsorship deal
The German club said the partnership deal, signed in 2023 and set to run until 2028, would shift to focus on a youth academy. Bayern Munich has said it will end a sponsorship promoting tourism in Rwanda. Bayern on Friday announced its partnership with the African nation, initially signed in 2023...
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The German club said the partnership deal, signed in 2023 and set to run until 2028, would shift to focus on a youth academy. Bayern Munich has said it will end a sponsorship promoting tourism in Rwanda. Bayern on Friday announced its partnership with the African nation, initially signed in 2023...