The German club said the partnership deal, signed in 2023 and set to run until 2028, would shift to focus on a youth academy. Bayern Munich has said it will end a sponsorship promoting tourism in Rwanda. Bayern on Friday announced its partnership with the African nation, initially signed in 2023 and set to run until 2028, would shift to focus on a youth academy. "The new arrangement transitions away from a commercial sponsorship to a dedicated partnership focusing on football development in Rwanda through the expansion of the FC Bayern Youth Academy in Kigali," Bayern CEO Jan-Christian Dreesen said in a statement. The statement did not expressly mention the underlying reasons for the shift. In February, Bayern fans held up a banner at a home game saying the deal "betrayed the values" of the club.
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Bayern Munich puts breaks on 'Visit Rwanda' sponsorship deal
The German club said the partnership deal, signed in 2023 and set to run until 2028, would shift to focus on a youth academy. Bayern Munich has said it will end a sponsorship promoting tourism in Rwanda. Bayern on Friday announced its partnership with the African nation, initially signed in 2023...
En bref
The German club said the partnership deal, signed in 2023 and set to run until 2028, would shift to focus on a youth academy. Bayern Munich has said it will end a sponsorship promoting tourism in Rwanda. Bayern on Friday announced its partnership with the African nation, initially signed in 2023...